Created in collaboration with Kaitelynn Flynn, Coffeehouse Animated was designed around one central idea: nostalgia. We wanted the campaign to tap into the feeling of the classic animated worlds many of us grew up with, while still creating something completely original and ownable for the event itself.

One of the most interesting creative challenges within this project was finding a way to reference the warmth and familiarity of beloved animation styles without directly imitating or referencing existing characters or franchises. To solve this, we developed our own original animated character named Chap, who became the face of the entire campaign and helped bring personality and storytelling into every touchpoint of the event experience.

The visual direction balanced playful illustration, expressive character design, and a sense of childhood familiarity while still feeling polished enough for large-scale event branding. The goal was to create an identity system that immediately felt recognizable emotionally, even though every visual element was uniquely created for the campaign.

The campaign extended across a wide range of both digital and physical applications, including web graphics, Instagram and Facebook assets, screen advertisements, concourse signage, and event décor installations. The event ultimately welcomed over 8,000 attendees and was promoted across social platforms with audiences ranging from 30,000 to 100,000 followers, requiring the campaign to scale effectively across both intimate and large-format environments.