Block Party is an annual event hosted by Student Activities. It consists of a carnival, food trucks, and most importantly a concert where four artists perform. I was tasked with creating the branding for 2024’s Block Party. My inspiration was bright, bold, and fun colours. I wanted to incorporate music symbolically through my design. I was set on creating a set of elements and illustrations that remind the viewer of Summer. This design was posted online to 200k viewers and 11k attendees at Block Party.